HERE's THE FUN STUFF
Marketing & Communications Strategy
You cannot meet your business goals without having a clear vision that's both authentic and feasible. I'll work with you to develop a roadmap that provides understanding of where your business is and where you want it to go.
- Building a strategic marketing plan
- Communications strategy
- Advertising campaign development
Does your website serve your customers' needs? Are you getting what you want from your social media presence, or need help getting started?
- Social media strategy and execution
- Website writing and editing
- User experience and information architcture
- Email communications
Branding & Visual Identity
The conventional wisdom is that every business needs a logo, and that's often the beginning, middle, and end of the branding and visual identy conversation. This is unfortunate, because every business can benefit from having a coherent visual identity, graphic style, and understanding of how to make the best first impressions with customers and partners.
- Visual brand identity
- Design evaluations
- Design services
Creative Direction for Campaigns
The best campaigns are engaging, authentic, and most importantly - effective. The most exciting part of my professional life is the magic of working through the creative process. I'll help you identify your business needs, and then work with your team to find the most compelling creative solutions.
- Campaign planning
- Building campaign themes
- Campaign management and execution
Print is no longer king, but it's not out of the game by a long shot. We can work on how to avoid unnecessary spending while focusing on the tactics that provide the best measurable results.
- Direct mail campaigns
- Promotional materials development
A business is only as good as its public face. If your business leadership and talent is going to be engaging local and regional media, know what you're getting into.
- Media training and strategy
- Pitch development
Hope for the best, but prepare for the worst. Crisis management services can help your business through a tight spot by staying on-message, and making sure you're in control of the conversation.