ENROLLMENT MARKETING SERVICES

Sometimes you need help telling the real story of your institution. That's where I come in.

Enrollment Management, searching for the best students, recruit the best students, enrollment marketing, marketing consulting

LOOKING FOR THE PERFECT STUDENT?

Of course you are.

But so are your competitors.

Every institution has a type of student who fits their academic and campus life best. You already know what kind of student you want, but how well do you connect with them? With their families? With their counselors?

Do you struggle with expensive outsourced solutions that feel a little too much like everyone else's expensive outsourced solutions?

recruiting the right kinds of students, marketing planning, marketing execution, marketing consulting, enrollment management, strategic marketing for enrollment, enrollment communications

MARKETING STRATEGY AND PROJECT MANAGEMENT

How many emails are too many emails? How will you integrate your print with electronic communications? How should you promote open houses? What materials do your counselors need? How do you communicate with parents, and how often?

I offer a full range of  marketing strategy and project management services for colleges and universities, suited for every stage of the recruitment funnel. I will work with you and your team to build the right plan for your institution and your needs, while making sure it executes correctly and on-time.

creative direction, enrollment marketing, enrollment strategy, higher education, recruitment finding the right students for your college, college recruitment

CREATIVE STRATEGY

The students you want to recruit receive dozens of emails and brochures from colleges all across the country. How do your offerings stack up to the competition?

Whether it's video or still images, email or print narratives, prospects and parents, you need to have the right creative direction and the best creative strategies to help your institution's most compelling qualities shine through.

I'll work with your team and vendors to craft interesting, unique, and authentic messages that will stand out from the pack.

 
“Mike brings an energetic and creative passion to every project. He focuses on identifying what makes an organization special and executing the best way to showcase those qualities.”
— SATYAJIT DATTAGUPTA, VP FOR ENROLLMENT MANAGEMENT, TULANE UNIVERSITY